It starts with the smallest things.

The colours children use to draw themselves. The dolls they choose. The characters they love. The stories they see themselves in.

Children notice more than we sometimes realise. And all those little moments can shape how they see themselves and the world around them.

Of course, I want children to dream of being princesses, superheroes and their favourite book characters. That's part of the magic of childhood.

But I also want them to know their own story is just as magical.

Their skin. Their culture. Their family. Their traditions.

I want them to feel proud of who they are, curious about others and confident that they belong.

Because the toys and stories we surround children with matter.

Play isn't just about learning colours, counting or new words. It's also about discovering who we are, understanding others and finding our place in the world.

That's why I created Storytime Scarves.

Not to tell children which stories to play, but to give them beautiful little worlds where their own stories, and the stories of others, have a place.

Because every child deserves to be the main character in their own story.

We create the setting. Your child creates the story.