About Us
Storytime Scarves was born from a simple, deeply felt need: to give children a way to carry their heritage in their hands. I’m Heidi, a tiney registered Outstanding childminder, early years practitioner, and the founder of this brand. As a mother of mixed-race children, I know the importance of seeing your whole identity reflected in the objects you touch and the stories you tell. The very first scarf I made was for my daughter. What I discovered while watching her play confirmed everything I had learned from years of working in early years: identity is not formed through explanation. It is formed through play. Through holding something, moving it, and making it part of a story. That is what every Storytime Scarf is made to do.
Why we make what we make
Most multicultural toys address representation at the level of image. A face on a puzzle. A name in a book. We wanted to go deeper, to address it at the level of play itself, which is where identity is actually formed. Every scarf is a printed toy, not a textile accessory.
It has no instructions and no fixed use. The child leads. The adult follows. The story belongs to whoever is holding it. We design from within early-years philosophies, Montessori, Waldorf, Reggio Emilia, and Froebelian, and we work with cultural consultants and community voices to ensure every design is rooted in genuine understanding, not surface decoration.
The result is something we hope feels different: an heirloom-quality play object that carries a real story, made to last long enough to be passed down.